The science behind your formulations

The unique formulations for your liquid supplement elixirs are based on clinical studies and research conducted at the world’s top research institutions. We work with a clinical advisory board to bring you what you deserve - supplements that work to adapt to your life’s milestones.

Why Freshness Matters

Just like food, vitamins degrade and become less potent over time - and this time is short! You want the freshest, individually sealed to reduce vitamins exposure to the air, light, and humidity before coming to your door.

1. Nhan, P. P., & Hoa, N. K. (2013). Effect of Light and Storage Time on Vitamin E in Pharmaceutical Products. British Journal of Pharmacology and Toxicology, 4(5), 176–180. Retrieved from

2. The success of a fortification program depends on a number of factors. (n.d.). Retrieved from

3. Pignitter, M., Dumhart, B., Gartner, S., Jirsa, F., Steiger, G., Kraemer, K., & Somoza, V. (2014). Vitamin A Is Rapidly Degraded in Retinyl Palmitate-Fortified Soybean Oil Stored under Household Conditions. Journal of Agricultural and Food Chemistry, 62(30), 7559–7566.

4. Yamada, K., Shimodaira, M., Chida, S., Yamada, N., Matsushima, N., Fukuda, M., & Yamada, S. (2008). Degradation of Vitamin B12 in Dietary Supplements. International Journal for Vitamin and Nutrition Research, 78(45), 195–203.

5. Ribeiro, D. O., Pinto, D. C., Lima, L. M. T. R., Volpato, N. M., Cabral, L. M., & de Sousa, V. P. (2011). Chemical stability study of vitamins thiamine, riboflavin, pyridoxine and ascorbic acid in parenteral nutrition for neonatal use. Nutrition Journal, 10, 47.

6. Perrier, E., Bonnet, I., Baron, M.-H., & Failloux, N. (2003). Quantitative Analysis of Vitamin A Degradation by Raman Spectroscopy. Applied Spectroscopy, Vol. 57, Issue 9, Pp. 1117-1122, 57(9), 1117–1122. Retrieved from

7. Peleg, M., Normand, M. D., & Goulette, T. R. (2016). Calculating the degradation kinetic parameters of thiamine by the isothermal version of the endpoints method. Food Research International, 79, 73–80.

8. Peleg, M., Kim, A. D., & Normand, M. D. (2015). Predicting anthocyanins’ isothermal and non-isothermal degradation with the endpoints method. Food Chemistry, 187, 537–544.

9. Verbeyst, L., Bogaerts, R., Van der Plancken, I., Hendrickx, M., & Van Loey, A. (2013). Modelling of Vitamin C Degradation during Thermal and High-Pressure Treatments of Red Fruit. Food and Bioprocess Technology, 6(4), 1015–1023.

10. Vieira, M. C., Teixeira, A. ., & Silva, C. L. . (2000). Mathematical modeling of the thermal degradation kinetics of vitamin C in cupuaçu (Theobroma grandiflorum) nectar. Journal of Food Engineering, 43(1), 1–7.

11. Allwood, M. C., Stahlman, M., Chytil, F., Fujii, Y., Nishikawa, K., Ohrushi, N., … Kim, C. (1982). The influence of light on vitamin A degradation during administration. Clinical Nutrition (Edinburgh, Scotland), 1(1), 63–70.

Personalization Matters

Evidence shows vitamin metabolic pathways play a crucial role to preventing chronic disease and keeping you healthy.

1. Krishnan, A. V, Trump, D. L., Johnson, C. S., & Feldman, D. (2010). The role of vitamin D in cancer prevention and treatment. Endocrinology and Metabolism Clinics of North America, 39(2), 401–18, table of contents.

2. Krishnan, A. V, & Feldman, D. (2011). Mechanisms of the anti-cancer and anti-inflammatory actions of vitamin D. Annual Review of Pharmacology and Toxicology, 51, 311–36.

3. Gocek, E., & Studzinski, G. P. (2009). Vitamin D and differentiation in cancer. Critical Reviews in Clinical Laboratory Sciences, 46(4), 190–209.

4. Cheung, F. S. G., Lovicu, F. J., & Reichardt, J. K. V. (2012). Current progress in using vitamin D and its analogs for cancer prevention and treatment. Expert Review of Anticancer Therapy, 12(6), 811–37.

5. Bergman, P., Sperneder, S., Höijer, J., Bergqvist, J., Björkhem-Bergman, L., & Hagen, S. (2015). Low Vitamin D Levels Are Associated with Higher Opioid Dose in Palliative Cancer Patients – Results from an Observational Study in Sweden. PLOS ONE, 10(5), e0128223.

6. Antioxidants as Part of Your Cancer Diet | Stanford Health Care. (n.d.). Retrieved September 5, 2017, from

7. Arem, H., Yu, K., Xiong, X., Moy, K., Freedman, N. D., Mayne, S. T., … Stolzenberg-Solomon, R. Z. (2015). Vitamin D Metabolic Pathway Genes and Pancreatic Cancer Risk. PLOS ONE, 10(3), e0117574.

8. Zackular, J. P., Baxter, N. T., Iverson, K. D., Sadler, W. D., Petrosino, J. F., Chen, G. Y., … Engleman, E. G. (2013). The gut microbiome modulates colon tumorigenesis. MBio, 4(3), 541–546.

9. Lagunova, Z., Porojnicu, A. C., Lindberg, F., Hexeberg, S., & Moan, J. (2009). The dependency of vitamin D status on body mass index, gender, age and season. Anticancer Research, 29(9), 3713–20. Retrieved from

10. Treatment with All-trans Retinoic Acid Plus Tamoxifen and Vitamin E in Advanced Hepatocellular Carcinoma. (n.d.).

11. Nhan, P. P., & Hoa, N. K. (2013). Effect of Light and Storage Time on Vitamin E in Pharmaceutical Products. British Journal of Pharmacology and Toxicology, 4(5), 176–180. Retrieved from

12. Stout, J. R., Sue Graves, B., Smith, A. E., Hartman, M. J., Cramer, J. T., Beck, T. W., … Harris -RHarris, R. C. (n.d.). The effect of beta-alanine supplementation on neuromuscular fatigue in elderly (55–92 Years): a double-blind randomized study.