Team

 
 
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Min FitzGerald

 

CEO

Min is a behavioral scientist, holistic health coach, food entrepreneur, and business advisor who has worked for more than 10 years across startups, tech and management consulting. She holds an MSc in Behavioural Economics from The London School of Economics and Political Science (LSE), and has deep experience in supply chain, CPG, and eCommerce.

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Van Duesterberg, PhD

 

CTO

Van received her Ph.D. at Stanford in Biophysics and spent 10 years developing high-resolution hardware and imaging software tools to study epigenetic effects on gene expression especially Vitamin B production in plants. She spent a number of years consulting for biotech startups in the Bay Area and building lab automation for precision medicine.

 

Advisors

 
 
 
Professor Bruce Hollis

Bruce Hollis, PhD

Director of Pediatric Nutritional Science and Professor of Pediatrics, Biochemistry and Molecular Biology at the Medical University of South Carolina, Charleston, SC.